Introduction to SoulGoods
SoulGoods, the renowned Beijing-based fashion label and sneaker retailer, has been making waves in the global fashion scene since its establishment in 2016 by Gming and Wu Yue. Recognized for its pioneering role in reshaping the perception of Chinese design within the international sneaker market, SoulGoods has garnered acclaim for its innovative collaborations and groundbreaking projects.
Reviving an Obscure Favorite
In their latest collaboration with Nike, SoulGoods breathes new life into a beloved yet obscure sneakerhead favorite: the Jordan Air Ship. Previously featured in an extremely limited capsule by A Ma Maniere, the Air Ship returns with a fresh interpretation courtesy of SoulGoods. Departing from its original design, the SoulGoods rendition boasts a rich brown suede upper, complemented by a rugged “smoke grey” mudguard and a distinctive mesh toebox reminiscent of Nike’s cross-training Metcon line. Accentuated with subtle details like an embossed tiger logo and an embroidered number five on the outside heel, this reimagined Air Ship captures attention with its bold aesthetic.
The Legacy of the Air Ship
Often overshadowed by its successor, the Air Jordan 1, the Air Ship holds a significant place in sneaker history as the interim model worn by Michael Jordan between signing his landmark deal with Nike and the official release of the Jordan 1. Featuring a clean white silhouette with a prominent red Nike swoosh, the Air Ship foreshadowed design elements that would later become iconic on the Jordan 1. Despite its brief moment in the spotlight, the Air Ship remains a cherished favorite among sneaker enthusiasts, embodying a pivotal chapter in the Jordan legacy.
A Fusion of History and Innovation
SoulGoods’ decision to revisit the Air Ship aligns with its commitment to honoring sneaker heritage while infusing fresh perspectives into its collaborations. By paying homage to this important Jordan-related model, SoulGoods celebrates the rich legacy of the Air Jordan lineage. However, it is the bold redesign of the Air Ship that truly sets this collaboration apart, positioning it as a must-have for sneaker aficionados and earning early acclaim as one of the standout releases of the year.
Conclusion
The SoulGoods x Jordan Air Ship “Prove Yourself” collaboration is set to officially launch on Saturday, January 20, priced at $150. With its fusion of nostalgia, innovation, and craftsmanship, this collaboration represents a compelling opportunity for sneaker enthusiasts to add a piece of sneaker history to their collections. As anticipation builds for its release, the SoulGoods x Jordan Air Ship emerges as a testament to the enduring allure of iconic footwear collaborations.
