Every Swedish National Day, cognac enthusiasts eagerly await the unveiling of ‘Le National,’ a special limited edition of Grönstedts’ renowned cognac. Recognizing the importance of harmonizing packaging with product quality, Grönstedts turned to Lachlan Bullock and the expert team at Grow, an esteemed brand agency in Sweden, in 2016.
Fusing Heritage and Elegance
Tasked with enhancing Le National’s packaging to mirror the exceptional cognac within, Grow embarked on a mission to encapsulate the essence of Swedish craftsmanship and French cognac mastery. The design approach celebrates this fusion, crafting a visual narrative that pays homage to both cultural backgrounds.
A Symphony of Design
At the heart of the redesign lies the bottle itself, a testament to elegance and refinement. The design seamlessly marries classic elements with contemporary aesthetics, featuring exquisite artwork by Tomas Lindell and refined typography. Together, these elements create an aura of exclusivity, befitting the prestigious cognac held within.
Grönstedts Le National packaging redesign stands as a testament to the brand’s commitment to quality and tradition, offering cognac aficionados an experience that is as visually captivating as it is palatably delightful.
