Renowned for their distinctive and impactful designs, Minneapolis-based Studio MPLS continues to push boundaries with their latest project: the packaging design for Vildmark, a line of experimental liqueurs. With a keen eye for innovation, Studio MPLS sets out to redefine the branding for this unconventional range of beverages, employing a collection of simple yet striking geometric motifs.
Embracing Unconventionality
At the heart of the Vildmark packaging design lies a narrative of exploration and curiosity. Drawing inspiration from the remarkable ingredients that define each liqueur, Studio MPLS embarks on a creative journey, translating these influences into captivating illustrations that promise a unique and unforgettable experience for the consumer.
A Visual Symphony of Minimalism
Central to the design concept is the bold and distinctive shape of the Vidmark bottles. Studio MPLS opts for a minimalist approach, eschewing unnecessary embellishments in favor of clean lines and geometric precision. By etching their custom illustrations directly onto the glass, they create a seamless integration of form and function, inviting consumers to immerse themselves in the visual allure of Vildmark’s offerings.
Conclusion
With their innovative approach to packaging design, Studio MPLS succeeds in capturing the essence of Vildmark’s experimental liqueurs. Through a harmonious fusion of simplicity and sophistication, they elevate the brand’s identity, ensuring that each bottle serves as a captivating testament to the adventurous spirit of its contents.
