Bridging Hospitality and Technology
Bob W, a European marketplace specializing in premium short-term apartment rentals, has secured €40 million ($43 million) in a Series B funding round. Founded in Finland in 2018, Bob W distinguishes itself as a “tech-enabled hospitality operator,” offering over 3,000 “aparthotels” in 17 European cities.
The Full-Stack Hospitality Approach
Unlike traditional accommodation platforms like Airbnb, Bob W operates as a full-stack hospitality operator and brand. It manages apartments through leasing and management agreements, providing end-to-end services with a strong emphasis on technology to optimize efficiency and reduce operational costs.
Seamless Guest Experience
Bob W leverages technology to streamline guest experiences, offering dedicated apps for guests, cleaners, and operations. The platform integrates IoT devices to remotely manage properties and offers personalized services, such as local business connections and customized activity packages based on guest preferences.
Regulatory Compliance and Market Focus
By operating commercial properties rather than residential units, Bob W navigates short-term rental regulations more effectively. The platform caters to both individual and corporate clients, with a significant portion of bookings coming from next-gen companies, tech scale-ups, and startups for work-related stays.
Impressive Growth and Profitability
With eight-fold revenue growth in 2022 and triple-digit growth in 2023, Bob W has demonstrated strong financial performance. The company is profitable, with most of its markets already highly profitable. The latest funding round, led by Evli Growth Partners, positions Bob W for further expansion across Europe and potential future ventures beyond the continent.
